Pearson Consulting, Sales & Marketing Specialists 

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Offline Marketing

Don’t put all your eggs in one basket! Offline Marketing still has its advantages and when combined with online marketing it can greatly enhance your R.O.I. on marketing campaigns.

As marketers we often find that companies are keen to place their company profile online across multiple digital platforms, forgoing any other form of marketing communication with their customer audience. However, it is always prudent to weigh up who your audience is and where you are most likely to find them. If perhaps the combination of both offline and online together might establish greater brand awareness for your product or service?

Remember some of the best marketing ideas happen offline, if I asked you to think of a brand or product? Now think of a form of advertising associated with them, would you recall a TV commercial, print advert or something you saw online? I’m guessing for most it will be an offline method that will come to mind, certainly for some of the more iconic brands.

Essentially it is important to consider all forms of marketing when developing your sales and marketing plan and it is fair to say that the best marketing strategies are those that combine both methods.

There are multiple ways to carry your offline audience across to online:

  • Such as always using a CTA (call to action) on your campaigns
  • Including your URL on all printed material and your social media icons
  • Spice things up! start a campaign offline and then continue it online – create a unique landing page when you bring them across to online

These are just a few examples of how to combine both audiences, however one important point never to be forgotten is to ensure absolute continuity in the delivery of your message across all platforms.

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